Author of Adversaries into Allies

Adversaries can become your Allies when you learn how to control your own emotions.  Bob Burg’s newest book “Adversaries into Allies-Win people Over Without Manipulation or Coercion” can help change your life as well as your success. It is a wonderful book which takes an in-depth look at how your own behavior and communication skills can make or break a relationship and create adversaries.  Navigating through life as a successful negotiator and winner does take practice, knowledge, understanding, and self-control.  The book is beautifully written and reminded me of something that happened to me many years ago.  I once asked my calm cool and collected brother, who is a psychiatrist, why he never seemed to argue with anyone?  Especially me, his little sister, or anyone else I can  remember. His answer was direct and it really resonated with me.  He said: “it takes two to argue and arguments create bad feelings.”  It’s much easier to open another persons mind to accept your thoughts when both parties are calm and rational”.  I’ve never forgotten my brothers statement.

What do you do when you are confronted with a negative opponent?  Are you able to win them over and turn adversaries into allies?

Bob, takes that very concept and explains why it is an essential strategy to learn when we interact with others.  He uses words to help us visualize situations we have all experienced when we come face to face with someone with a bad attitude or maybe just with a different point of view.  By example, Bob’s book guides us through the process of how to turn a foe into a friend.

You will learn:

  • The importance of listening-which allows the other person to express themselves and feel validated
  • How to remain patient during the conversation
  • How to express yourself with tact
  • Acknowledge their ego
  • How to use empathy to your advantage-as well as many other important strategies.

We are delighted to have Bob Burg visiting NSI Radio.

 Click Here to listen:Non-Flash MP3 Direct Link 


About Bob Burg:

Bob Burg is a sought-after speaker at corporate conferences and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 – sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers. It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek’s. It’s been translated into 21 languages, and it’s his fourth book to sell over 250,000 copies. He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.

Bob’s newest book