One of the most challenging parts of building a business is getting the word out about that business and letting the public know” what’s in it for the them”. The more people know about your mission and products the greater the chances become that you will be successful and recognized as a household name. Finding out how to do it all by yourself can be a daunting task. Branding your business is really about fitting into a unique niche market. Public Relationship building is a skilled art. Do you know how to create brand awareness on your own?
One of the 1st things you have to do for your business or your products is to create a sense of consumer awareness, a sense of trust, and the belief in the minds of your customers that you possess the solution to their problems and their needs. In addition, building a relationship with your customer is key. Wouldn’t you prefer to do business with someone you feel has your best interest in mind when they sell you a product or provide a service for you? What results from good customer relationships is the word of mouth advantage. If a customer has a good experience with your business, they will tell everyone they know.
As an example, when you’re looking for a good accountant, or attorney, wouldn’t you prefer to use someone who has been recommended to you by a friend whose opinion you respect? How about finding a great restaurant? I don’t know about you, but I’d sooner try a restaurant recommended by an acquaintance or friend, before I experiment with one that simply ran an ad in a local publication. It’s all about building relationships. A great PR person knows how to recognize your strong points and get the media’s attention, and in turn alert the public . When you read in editorial in a magazine, blog, hear a reporter on TV, or find an article in a newspaper about an interesting business, the business featured simply seems more credible. Why? The answer is because the editorial is written by someone other than the business owner from an unbiased point of view. It’s simply more credible. The public knows that a business or business owner’s sole purpose for placing an ad is to attract the attention of the public. However, the ad offers no guarantee of how good the service or product will be. Consider how different your perception would be about that same company, if a friend told you“ the service and products are fabulous”. We all know that advertising helps, but word-of-mouth recognition is worth its weight in gold. The Never Say Impossible show interviewed aPR expert that can shed some light on this very important issue of brand management. If you’re struggling and need to learn how to brand your name or business, take a moment to listen to Pugliese Public Relations specialist, Tina.
Click on the link below and listen to Tina Pugliese, a well-known public relation specialist offering tips on how to increase sells in this ever-changing global market and build your brand.
